Prevent-it.ca, a Canadian organization focused on serving a wake up call to all employees and companies to be more alert and conscious-minded when working in high risk environments, came up with this startling and hard-hitting PSA.
I don't know whether this was made to be broadcast on Canadian Television or if it was solely created for web-usage but despite the horror it does hit at a core. Yes this ad is horrific and it does border on the impossibility of not being able to predict the future, but it does score "wake-up" points and those can often be invaluable.
If you can stomach it- there are a whole series of these ads. Check out the you tube vid links under the PSA when it finishes.
Thursday, December 6, 2007
Canadian PSA Refuses to Tip-Toe
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1 comment:
Very distrubing ads, but I think in general, people have become so complacent with how things are that these types of "scare tactic" ads are necessary to wake everyone up.
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