I couldn't help but notice the new massive HIV Stops with Us campaign in the West 3rd subway station.
HIV STOPS WITH US is a multifaceted national social marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people from across the country and a wide spectrum of HIV negative persons in their lives - family members, friends, care providers and partners talking about real issues.I'm not sure if this campaign is any more or less effective than last year's, or if it's effective at all, but I find something encouraging about the signs being so inescapably huge. Discuss?
HIV STOPS WITH US builds on the highly successful HIV STOPS WITH ME campaign, which was nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation).
But hey! Before doing anything: take a step back and take a deep breath.
Focus on the images, the message.
Take your time on the last photo in the column. Let it resonate.
What does it say to you?
Please share your thoughts.